Tuesday, 19 August 2014

Timing your MMO launch

This is for my Endless-Online private server developers out there. You want to have a successful launch of your private server then, as with most things, timing is everything.

Knowing the life cycle of your target audience is key in any business endeavor and your window is particularly narrow.

Honestly - you want to launch now.

This is the MMO silly season. Everyone has left their games for sun and surf. School is out. The weather is good. Friends are chillin'. Game numbers drop. If the main Endless-Online server was running right now you would see a 40% drop in real player rates. It's been that way for a decade.

Then comes September.

School begins. Free time is limited. Your adult players are back to real work. People are back to their screens. There's a reason that all the television shows start their seasons in September. It should be your reason to launch.

An additional reason: no main server = your opportunity to pick up market share. This is your window to get them before they leave for good. If you want to be successful. Now is the time.

So if you're close then it's worth putting extra hours in to finish your private server and to promote it. You'll get the most return on your investment of time now.

Down below in the comments. If you've got a private server: post the details. I'll add them to the links section and if you've got banner ads I'll make a space and page for them.

Wikky




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